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标题: 极品分享：《麦肯锡-战略咨询培训手册》－－战略规划和咨询人士必读！  [查看完整版帖子] [打印本页]
时间:  2007-2-9 00:01
作者: 51sou     标题: 极品分享：《麦肯锡-战略咨询培训手册》－－战略规划和咨询人士必读！

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                                        </font><strong><font size="6"><a href="http://iphone.imediatimes.com/showforum-20.aspx">《麦肯锡-战略咨询培训手册》</a></font></strong></div></font></strong></font><p><font size="5"><strong><font>第一部分&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <br/>第1章: 战略目标 </font></strong><br/><font face="华文楷体"><b>&nbsp; &nbsp; &nbsp; &nbsp; </b></font><font face="华文楷体">价值模型 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 适应公司远景及战略 </font><br/><font face="华文楷体"><b>第2章: 定义经营单元战略 </b></font><br/><font face="华文楷体"><b>&nbsp; &nbsp; &nbsp; &nbsp; </b></font><font face="华文楷体">战略规则/业务构想 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 在哪里竞争 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 怎样竞争 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 价值假设 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 可持续竞争优势 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 何时竞争 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 一系列相互协调的举措 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 价值传递系统 </font><br/><br/><font face="华文楷体"><b>第3章: 发展战略思考流程 </b></font><br/><font face="华文楷体"><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </b></font><font face="华文楷体">第1步：设定目标 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 第2步：定义经营单元 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 第3步：进行环境分析 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 结构-行为-绩效分析 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 波特模型 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 行业参与者模型 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 客户 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 消费者/需求分析 </font><br/><font face="华文楷体">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 竞争者/供给分析</font><br/></font><font size="5"><font face="华文楷体"><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </b><font face="宋体">供应商和分销商分析</font><br/><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </b><font face="宋体">市场分析 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">第</font>4<font face="宋体">步：产生战略选择</font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 5-Cs<font face="宋体">模型 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">竞争</font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">集中 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">获得 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">创造 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">合作 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">业务动态框架 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">第</font>5<font face="宋体">步：测试动态影响并作出选择</font><br/><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </b><font face="宋体">第</font>6<font face="宋体">步：设计细节并实施 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SMILE<font face="宋体">框架 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 7-S<font face="宋体">框架 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">促进变革 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">第</font>7<font face="宋体">步：监测结果并调整战略 </font><br/><br/><font face="宋体"><b>第二部分</b></font><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </b><br/><font style="FONT-SIZE: 78%;">•</font><font face="宋体"><b>第</b></font><b>4</b><font face="宋体"><b>章</b></font><b>:STI/MSF</b><font face="宋体"><b>战略流程 </b></font><br/><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </b><font face="宋体">传统模型 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">近期战略革新 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">环境分析 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <font face="宋体">诊断 </font><br/>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <b>STI/MSF</b><font face="宋体"><b>综合战略流程</b></font></font>
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