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标题:
深圳手机产业人多水深天冷
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时间:
2008-1-24 09:57
作者:
kk13141
标题:
深圳手机产业人多水深天冷
<p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">深圳手机产业人多水深天冷</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> 手机产业军过于庞杂、行业秩序缺乏规范</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">,</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">专家建言可向精艺制造发展</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> 江湖水深，方能鱼龙混杂。现在，产业军队过于庞杂、行业秩序缺乏规范都是深圳手机产业的症状。按照深圳业界人士的说法，是“鼠有鼠窝，蛇有蛇道”，各有各的分销渠道。但是，产销不对称的弊端让深圳手机这艘航空母舰也出现了超载，并引发了行业的整体性冬天。面对人多水深天冷的困局，我们该如何寻求出路？</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> 乱</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></b></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> “鼠有鼠窝，蛇有蛇道”</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></b></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> 去年，深圳金立通信的销量达到破天荒的</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">750</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">万部，并迅速跻身国内三甲。不过，这个成绩和<chmetcnv wst="on" tcsc="1" numbertype="3" negative="False" hasspace="False" sourcevalue="3" unitname="码">三码</chmetcnv><chmetcnv wst="on" tcsc="1" numbertype="3" negative="False" hasspace="False" sourcevalue="5" unitname="码">五码</chmetcnv></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">(</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">据介绍，<chmetcnv wst="on" tcsc="1" numbertype="3" negative="False" hasspace="False" sourcevalue="3" unitname="码">三码</chmetcnv>、<chmetcnv wst="on" tcsc="1" numbertype="3" negative="False" hasspace="False" sourcevalue="5" unitname="码">五码</chmetcnv>、杂牌、拼装和水货等都属于黑手机范畴</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">)</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">手机渠道商比起来，还是相形见绌。</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> “华强北粗略计算，有</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">500</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">家<chmetcnv wst="on" tcsc="1" numbertype="3" negative="False" hasspace="False" sourcevalue="3" unitname="码">三码</chmetcnv>手机的商家，如果每家每天销</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">1000</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">台，就是</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">50</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">万台，一年轻松就可以破亿台。还有水货、串货，一家规模较大的渠道商，一年可以批发出上千万台手机。”知情人士告诉记者，“其实国内手机的容量在三、四级市场很大。比如今天发</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">6000</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">台，看起来很多，其实一散落到全国各地，不少还出口到国外，基本被稀释得看不到了。”</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> “你无法想象，那些地下渠道的公司，办公室里雕龙刻凤，让我们这些正经品牌手机的人感到寒碜。他们根本不用费心思怎么把货卖掉，更不用搭理工艺、质量，唯一要知道的就是价格。”深圳一家手机品牌手机代理商<personname wst="on" productid="颜">颜</personname>先生</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">(</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">化名</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">)</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">表达他的愤慨。他介绍，其实只要一个小房间、一部电脑、几张办公台，就可以“运筹帷幄”指挥这些“名牌”手机在全国各地铺货，这是深圳手机界典型的“鼠有鼠窝，蛇有蛇道”做法。</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> 据业内经验人士介绍，“一个黑手机的公司不超过</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">10</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">个人，一个操盘，两个大区经理，一个财务，一个前台，一两个售后，就够了，走的量一点都不比大公司少。”不过，由于这类公司不可能注册，因此根本无从统计，只有依据行业经验和实地的出货情况来统计其“产量”。</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> 本月初，深圳工商局披露查获近</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">2000</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">台侵权假冒的诺基亚手机。实际上，类似问题已令诺基亚及其代理商头痛不已。</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p></p></span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"> 诺基亚在深圳最大的直供商的高层告诉记者，不光是诺基亚手机本身，像诺基亚电池等配件也是泛滥成灾，不久前还在龙岗查获一批高仿诺基亚手机电池。据介绍，仿冒的诺基亚手机电池，最贵的只要</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">10</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">元，而原装的最便宜都要</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">180</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">元，贵的则要</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">400</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">元以上。显然，深圳成为诺基亚高仿手机重镇。易天采购李晓武认为，诺基亚销量最大、品牌号召力最高，所以也成为最大的高仿对象，其次是三星。他预计，</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">2008</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">年市场销售两亿部手机，保守预计这部分高仿和假冒手机在</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">4000</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">万部。有业内补充认为，全国</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;">80%</span><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">的高仿手机来自深圳，国际大品牌首当其冲。</span></p><p style="TEXT-JUSTIFY: inter-ideograph; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 22pt; TEXT-ALIGN: justify; mso-line-height-rule: exactly;"><span style="FONT-SIZE: 11pt; COLOR: black; LETTER-SPACING: 0.5pt; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Arial; LETTER-SPACING: 0.5pt;"><p> ......<br/>全文 <a href="http://www.rd3721.com/news/info1695.html">http://www.rd3721.com/news/info1695.html</a><br/></p></span></p>
时间:
2008-1-24 10:03
作者:
看天行道
说实在,现在很多人手机换的勤,时髦就行,没指望用一年以上!
时间:
2008-1-24 16:17
作者:
yu13xiao
<p>只要质量可要i</p><p></p><p>用哪里的不是用</p>
时间:
2008-1-26 10:25
作者:
harg6
楼上说的对，能用就行，谁管那么多啊？
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