The next generation of SMS is here. Rich Communication Services (RCS) is becoming the go-to
messaging technology for enterprises who are looking for the most effective touch points to engage
customers and promote their brands.
RCS is a new, visually appealing messaging channel that offers rich functionalities to enable more
engaging customer journeys. Businesses are using RCS to build strong relationships with their
customers through branded two-way communication.
Retailers, major airlines, and ride-sharing services are just a few of the industries already using RCS
and garnering impressive results for customer experience.
This white paper will help you get started on maximizing RCS opportunities for your brand by
answering the following questions:
• What is Rich Communication Services (RCS)?
• What new functionalities are available with RCS and how do they impact
customer experience?
• What are the benefits of RCS in comparison to other communication channels?
• How are companies across a wide variety of industries already using RCS to enhance their
communications?
• How can you get started with RCS for your brand?