3G手机渠道酝酿变局：运营商地位凸现

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<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%; mso-layout-grid-align: none;"><span lang="EN-US"><span style="mso-tab-count: 1;"><font face="Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;</font></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%; mso-layout-grid-align: none;"><span lang="EN-US"><span style="mso-tab-count: 1;"><font face="Times New Roman">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;</font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">驰昂咨询</span><span lang="EN-US"><font face="Times New Roman">(Sinotes)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">发布的中国</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机市场年度研究显示，在</span><span lang="EN-US"><font face="Times New Roman">07</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年各种</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机销售渠道中，连锁零售店的销售份额所占比例最高，但随着运营商</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机定制力度不断加大，运营商营业厅的</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机销售份额将有大幅上升。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">从不同地域层级的手机市场来看，农村、小城镇将以连锁零售店为主，发挥覆盖面广、适应性强的优势；大中型城市将以营业厅、合作营业厅、连锁专业店、家电连锁店</span><span lang="EN-US"><font face="Times New Roman">(<chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="C" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv>3C<chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">卖场</span><span lang="EN-US"><font face="Times New Roman">)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">等渠道为主，充分发挥大批量采购和服务完善的优点。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">从不同价格段的手机市场来看，对于高端</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机，业务展示和办理成为渠道的重要功能，营业厅在这方面具有天然优势，占据大部分市场份额；对于低端</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机，考虑到运营商之间的竞争和不同渠道覆盖率的差异，独立零售店、连锁零售店、家电连锁店等社会渠道仍是生产厂商倚重的出货渠道。</span><span lang="EN-US"><font face="Times New Roman">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">见图</span><span lang="EN-US"><font face="Times New Roman">1)</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span lang="EN-US"><p><font face="Times New Roman">&nbsp;</font><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">图</span><span style="mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">1 2006-2007</span><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">年中国</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">3G</span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">手机渠道出货市场结构<br/></span><span style="FONT-FAMILY: 宋体; mso-fareast-font-family: 方正书宋简体; mso-ansi-language: #0400;"><font size="2"><a href="http://www.sinotes.net/shownews.asp?id=596">http://www.sinotes.net/shownews.asp?id=596</a></font></span><font size="2"><span style="FONT-FAMILY: 方正书宋简体; mso-ascii-font-family: Arial;"><br/>数据来源：驰昂咨询</span><span lang="EN-US">(Sinotes) 2007</span><span style="FONT-FAMILY: 方正书宋简体; mso-ascii-font-family: Arial;">，</span><span lang="EN-US">12<br/><br/></span></font></p></span></p><p><font face="Times New Roman">&nbsp;</font><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">图</span><span style="mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">1 2006-2007</span><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">年中国</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">3G</span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">手机渠道出货市场结构<br/></span><span style="FONT-FAMILY: 宋体; mso-fareast-font-family: 方正书宋简体; mso-ansi-language: #0400;"><font size="2"><a href="http://www.sinotes.net/shownews.asp?id=596">http://www.sinotes.net/shownews.asp?id=596</a></font></span><font size="2"><span style="FONT-FAMILY: 方正书宋简体; mso-ascii-font-family: Arial;"><br/>数据来源：驰昂咨询</span><span lang="EN-US">(Sinotes) 2007</span><span style="FONT-FAMILY: 方正书宋简体; mso-ascii-font-family: Arial;">，</span><span lang="EN-US">12<br/><br/></span></font></p><p><font size="2"><span lang="EN-US"><font face="宋体"></font><br/></span></font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">驰昂咨询分析认为，终端厂商的渠道模式还会在变动中不断发展和完善。终端厂商正在加大与家电连锁店、运营商、</span><span lang="EN-US"><font face="Times New Roman">IT</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">卖场的合作，直供、买断、定制将是未来几年主流厂商的渠道合作模式。</span></p><p></p><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">图</span><span style="mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">2 </span><span style="mso-bidi-font-family: 汉鼎简中黑;">200</span><span style="mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">8-2010</span><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-bidi-font-family: 汉鼎简中黑;">年</span><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">中国</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">3G</span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-bidi-font-family: 汉鼎简中黑;">手机</span><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial; mso-fareast-language: ZH-CN; mso-bidi-font-family: 汉鼎简中黑;">渠道出货市场结构预测<br/></span><font face="Times New Roman"><a href="http://www.sinotes.net/shownews.asp?id=596"><font size="4">http://www.sinotes.net/shownews.asp?id=596</font></a><font size="4">&nbsp;<br/></font></font><font size="3"><span style="FONT-FAMILY: 方正书宋简体; mso-ascii-font-family: Arial;">数据来源：驰昂咨询</span><span lang="EN-US">(Sinotes) 2007</span><span style="FONT-FAMILY: 方正书宋简体; mso-ascii-font-family: Arial;">，</span><span lang="EN-US">12</span><span lang="EN-US"></span></font>
        <p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">驰昂咨询的分析师孟庆雯认为，未来三年，中国</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机销售渠道将呈现如下变化：</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、运营商营业厅渠道地位凸显。实现功能的定制、满足消费者日益分化甚至极端个人化的需求将成为竞争的主要手段。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">2</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、家电连锁店将成为主流渠道。凭借其相对系统、完整的渠道体系，未来家电连锁店将成为</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机的主流渠道。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">3</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、</span><span lang="EN-US"><font face="Times New Roman">IT</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">卖场成为重要的渠道补充。未来</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机销售很可能跟</span><span lang="EN-US"><font face="Times New Roman">C</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、数码产品渠道融合，</span><span lang="EN-US"><font face="Times New Roman">IT</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">卖场的地位日渐重要。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-layout-grid-align: none; mso-char-indent-count: 2.0;"><span lang="EN-US"><font face="Times New Roman">4</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">、独立专卖店、连锁专卖店影响力减弱。近年来家电连锁店异军突起，对于以专业著称的迪信通、中复电讯等手机连锁专卖店，造成了巨大威胁。未来在</span><chmetcnv tcsc="0" numbertype="1" negative="False" hasspace="False" sourcevalue="3" unitname="g" wst="on"></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span lang="EN-US"><font face="Times New Roman">3G</font></span><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><chmetcnv></chmetcnv><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">手机的销售上，独立专卖店、连锁专卖店恐怕难保手机销售主流的位置。</span></p>

[此贴子已经被作者于2008-1-8 15:00:29编辑过]